Moving Toward or Moving Away: The Owner’s Mindset Behind Every Plan
Most business plans are written to escape a problem, not reach a goal. Here is how to tell the difference, and why it changes what you build.
Author: Gummi Sigurdarson
Gummi Sigurdarson is the co-founder of RedKnight Consulting and the founder of RedKnight, the marketing company he started in 2006 with no money, no credit and no business network in the United States. He built RedKnight from a website company into a marketing company and franchise serving local businesses, after years in restaurants, sales, sales leadership and franchise development across Europe, including running a sales team of 14 and becoming a minority owner in an international franchise. He is the author of The First Step, a contributing author to The Power of Leadership and Living the Law of Attraction, the host of the Mr. Gummi podcast and co-host of Start It or Scrap It, and the creator of Marketing Mastermind Club, a free 128-lesson curriculum for people starting a business. He writes about leadership, hiring, brand and the decisions owners face when a business is ready to grow.
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It All Starts With the Brand, and the Brand Starts Inside the Building
Your brand is not your logo or your ads. It is what your business actually does, every day, whether anyone is watching. Here is why the inside has to come first.
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Hire People, Not Resumes: Why Your First Hires Have to Believe What You Believe
A resume tells you what someone can do. It does not tell you whether they will do it the way your business needs it done. Here is how to hire for belief first.