A company’s brand is probably the most misunderstood aspect when it comes to not only business, but also marketing. A brand is not a single thing or element, rather it’s a combination of ALL things a company does, believes and stands for. At the very core of this, you have the company’s values upon which everything else is built. Every single company out there has values; they are and always will be an integrated part of any business. The question to be asked is not if you have them, but do your people know what they are? And, are you setup to utilize your values to not only stand out in the marketplace, but also help grow your business?
Why is defining and making sure these values are easily understood and accessible to everyone within the organization so important? The answer is simple, values are not only the building blocks of a brand, they are also the foundation that supports all the pieces. They help make sure that everyone is on the same page and support the same brand. It is imperative that these values be well defined, written down and fully understood by anyone that is involved with the organization.
This workshop is specifically designed for those business owners, executives or entrepreneurs that want to grow their organization and brand consistently and coherently. This workshop will teach core elements like:
1. Understanding the importance of identifying and documenting values
2. Framework for identification and codification of organizational values
3. How using values strategically can differentiate you in the marketplace
4. Return on Investment (ROI) of Ethics
5. How to Build a Strategic Values Wall
6. Identifying the 6 external factors that affect ethical conduct
7. Implementation of at least 2 methods to make training ethics more compelling
8. Different methods to make employee behavior consistent
9. Increased awareness of employee skills, strengths and abilities
10. Hands on exercise that encourages employees to explore company values
11. Improved understanding of what personal excellence means with ideas for creating or sustaining it in your company
In order for your organization to run smoothly and for every person within it to be aligned with your values, mission and strategy these elements have to be in place. Like we said before, every company has values; they can be either functional or dysfunctional. Make sure you company is growing like it should and that all the values are not only functional but also support the type of growth you desire.
